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29% 9 votes

Simply Straight Brush

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Simply Straight is a heated ceramic brush that you can use to straighten your hair. It adds volume to your hair too with a single swipe. In theory this means you get salon-quality hair in a matter of minutes. Purportedly this brush combines the power of flat irons with the styling ability of a hair brush so that you get straightened hair in as little effort as brushing. All you need to do is brush and be done.

Total Cost Breakdown

The cost of Simply Straight Brush is $79.99 and the shipping is FREE!

This price was obtained from the As Seen on TV commercial page ( ) which was taken offline due to Simply Straight Brush being discontinued. Simply Straight Brush may still be found for sale on Amazon or Ebay.

This price was obtained from the As Seen on TV commercial page ( ) which was taken offline due to Simply Straight Brush being discontinued. Simply Straight Brush may still be found for sale on Amazon or Ebay.


  • Ceramic Design

    Simply Straight is made from an ionic 3d gold tourmaline ceramic bristle design. Such designs are meant to reduce frizz or flyaway hairs.

  • Heats Quickly

    The units heats up incredibly fast so that within seconds you can use it.

  • High Temperature

    The high temperature gives a shinier finish, brushing the natural oils from your hair from top to bottom.

  • Swivel Cord

    The swivel cord is extendable and gives you professional grade mobility.

  • All Hair Types

    Use it on all types of hair.

How It Works

The product looks just like a normal paddle brush except for the fact that each nylon bristle is wrapped in ceramic. Ceramic creates the multi-dimensional heated surface. Said company claims that the ceramic wrapped bristles naturally lift your hair starting at the root, delivering gentle heat all the way through and around each strand. Allegedly, this does so without flattening or frying the hair. What’s more, the brush claims to give you easy styling capabilities no matter your hair type, even curly hair. Heat reaches up to four hundred fifty degrees, though the company claims the ceramic plates keep gentle heat directly on your hair, avoiding the damage often associated with high heat.

How to Straighten Hair

  • Hair Proteins

    Hair is made up of a protein called keratin. Keratin is made up of amino acid chains which is what makes it so strong. In fact, without scissors, it is actually quite difficult to break healthy strands of dry hair. Strength in hair comes from sulfur-containing amino acids in the keratin which create disulphide bonds.

    Disulphide bonds keep the hair fibers the same shape, which is why it is so hard to convert naturally straight hair into curly hair or vice versa. Often thought of as positive, this strength actually stands in the way of changing the natural structure of your hair. To do it effectively, you need something to break up the disulphide bonds, often heat.

  • Flat Irons

    Flat irons heat to such temperatures that the disulphide bonds break apart which lets the keratin chains move around and change position. As the hair cools, the disulphide bonds reform, but since the keratin is in a new position, the bond is reformed in a new shape, allowing it to remain that way for a short time. It is this which lets women with curly hair have straight hair.


  1. Does it Really Work?

    The ability to tell if Simply Straight works is based not so much on the product but on the way you use it. Your hair density and texture, in addition to the sectioning of your hair during the straightening process will really determine if it works. However, the device heats to four hundred fifty degrees which means it is hot enough to straighten hair.


  • High Temperature

    Simply Straight does say it reaches four hundred fifty degrees, but that is quite a high setting. Safe zones for hair is between three hundred and three hundred fifty for hot hair tools. Without a way to change the heat, having a setting that high is problematic.

  • No Tension

    There is no tension. Part of what lets you straighten your hair is the second hand of the flat iron which creates tension in your hair. This brush, however, does not clamp down so there is no way for it to make the tension necessary to really straighten hair.

  • How to Clean

    Normally you want to clean your ceramic flat iron regularly because burnt hair cells build up and then stick to your hair. However, given the ceramic is tucked away under the nylon bristles means you cannot regularly clean it the way you need to.


  • Safety Feature

    There is a safety feature for your hair, the auto shut off feature which turns the device off after one hour. Users also find an LCD screen which displays temperature. However, the company does not say how many temperature settings there are, if any. Nor does it say whether you can adjust the heat. You will not find any adjustment buttons on the brush, which is problematic.

Tips & Tricks

  1. Heat Protection

    The use of any heat based tool, whether it is this brush or a hair dryer, you must be careful. Regular use of heat based products on your hair will eventually dry out your hair and cause damage.

  2. Good for on the go

    If you are the type of person who likes to just brush your hair and go, this is a great option for you because it gives you quick smoothing action and some volume.

  3. Medium Thickness

    People who have medium thickness for their hair will benefit the most from this. Thinner haired girls should be cautious because there is no way to adjust the heat setting on the brush down from the four hundred fifty it is. Those who have thicker, coarse hair will benefit from the clamping action offered by flat irons, something that this brush does not have.

  4. Temperature

    No matter the tool you are using, be careful of the temperature. Protect your hair, your bathroom, and yourself from damage. Your hair can easily become damaged from too much heat, something it is best to avoid with heat protectants.


  • Other Straighteners

    There are an abundance of straighteners on the market today, in all shapes and sizes. Ceramic straighteners have two plates that are used to create tension and heat the hair.

    Ion based straighteners are now hitting the market in the form of hair brushes like this one. Said hair brushes all work relatively the same. They have the same type of ceramic plate on the inside of the brush, and are used to transfer heat to the hair all the way through. Many are designed to be used on wet hair, with a special hair drying element to them by way of electricity. Heating the hair, drying it, and straightening it, these are meant to save time for any user.

    Other options on the market have different shapes, use different technology to save the hair from damage, etc. However, in spite of claims they all work the same way, use the same technology, and will cause the same damage with time if you use them regularly.

Wise Advice

Do not buy Simply Straight Brush online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.

Wise Advice

Do not buy Simply Straight Brush online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.

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