Insta Bag

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InstaBag Is a tote on wheels that can easily be folded up small enough to fit into a briefcase. When needed, it's just as easy to quickly unfold the bag for use. There is a 9x12 front zippered pouch for easy access to your most important items like your keys, phone, and wallet. It's also an excellent place to store your most frequently used workbooks.

The tote rolls on wheels and can be used at home, the grocery store, work, school, and just about anywhere else you can think. If you ever feel yourself straining to lift or carry items, stop where you are, and bring out your InstaBag for instant relief.

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The Claim

Instabag saves you from lifting heavy bags. It easily expands to a 24” by 12” handy rolling tote. It has a 9” by 12” zippered pouch and made with luggage-grade construction. It holds over 30 lbs. Instabag is ideal to use for vacations, overnight trips and shopping. It is durable to accommodate grocery items saving you from using plastic bags that are harmful to the environment. Best of all, no matter how heavy the bag is, you are saved from carrying it because it rolls easily. It is easy to carry and it’s lightweight.

Total Cost Breakdown

The cost of Insta Bag is $19.99 plus $6.99 shipping. The special TV offer allows you to receive a second Insta Bag at the discounted price of only $6.99 for a total price of $33.97.

This price was obtained from the As Seen on TV commercial page ( ) which was taken offline due to Insta Bag being discontinued. Insta Bag may still be found for sale on Amazon or Ebay.

This price was obtained from the As Seen on TV commercial page ( ) which was taken offline due to Insta Bag being discontinued. Insta Bag may still be found for sale on Amazon or Ebay.


  • 30 Day Money Back Guarantee

    Your purchase comes with a 30-day money back guarantee. If you are unhappy with your items for any reason, just return them for a full refund of your purchase price (minus shipping and handling).

  • InstaBrella

    The bonus InstaBrella is a 42" umbrella that comes with a lifetime replacement guarantee even if you damage or lose it! It's an excellent addition to your tote and can easily be stored in the InstaBag for use on rainy days.

  • Insta Therma Cooler

    The bonus Insta Therma Cooler keeps your food hot or cold all day! It is a decent size and can fit up to four cans of pop. This is an excellent item to take on short trips, to the beach, or even to use as a lunch bag!

  • Adjustable Straps

    The straps are adjustable to suit different heights and levels of comfort. This tote is not a "one size fits all" type of bag.

  • Folds Up Small

    What makes the InstaBag unique is that it can fold up so small that it's able to fit into a briefcase or suitcase, and it only takes a few moments. You won't fuss with this bag while getting it ready for use!

  • Strong and Durable

    The bag is made of a luggage grade construction and it has strong ABS folding wheels. It is tough enough to be used in any way that you need it to.

  • Outside Pocket

    There is a convenient 9x12" outside pocket for when you need to easily access any item. It's a great place to store your phone, keys, and wallet when you're pulling the tote full of items. At the airport, you can use this pocket to store your tickets and passports instead of rummaging through luggage and purses. Never worry about losing your most important items again!


  • Limited Time Bonus Offer

    For a limited time you will receive a generous bonus with your purchase. Included is a second InstaBag, 42" InstaBrella and pouch, and an Insta Therma Cooler. You just have to pay a separate processing and shipping fee for the bonus items.

  • No More Injuries

    Avoid painful back and arm injuries from carrying heavy bags when you can just roll this useful tote. You also won't need to worry about reaggravating old injuries, arthritis flare-ups, or bothering your neighbors for help.

  • Makes Life Easier

    The InstaBag can relieve you from the physical stresses of carrying heavy loads. It also helps you to organize your life better and would be a great addition to any household.


  • No Color Variety

    The InstaBag only comes in one color - black. It would be better if customers had the choice to customize their bags with different colors. This would also help to organize them because you could assign each colored bag to a different area of the house or car.

  • Not Great On All Terrains

    The wheels appear to be quite small, which means that they are probably not going to be durable on all terrains. It would be best to avoid rocky roads, pulling it through dirt, and muddy areas.

  • Not Waterproof

    There is no mention of the bag being waterproof, which is unfortunate. One of the most useful benefits to the InstaBag is the ability to easily carry heavy loads over long distances; even through the rain. If the bag is not waterproof or repellant, the items inside will eventually get wet and can ruin.

There Are Many Uses

  • Grocery Shopping

    The InstaBag can carry up to 30 lbs and is a perfect tote to pack your groceries in; it is even large enough to fit up to 24 bottles of water. This is an excellent accessory for people who live in apartments or who walk home from the grocery store. There's no more need to limit your grocery trips out of fear of the bags being too heavy when you have the InstaBag. Another benefit while shopping is the fact that it reduces the waste made from using single-use plastic bags.

  • School

    Package up your school books and use your Insta Therma Cooler as your lunch box. Avoid the uncomfortable and painful weight directly on your shoulders while using traditional backpacks.

  • Camping

    To save yourself the hassle of carrying many heavy bags, take your InstaBag with you when you go camping and on outdoor trips. You can carry your food and items in the bag when going to the campsite, and just fold it up when you no longer need it.

  • Vacations and Trips

    When travelling the InstaBag is an excellent accessory to bring with you. Most people overpack and even avoid purchasing souvenirs due to a lack of space in their luggage. This is no longer a problem! Fold up your InstaBag for storage on the way to your destination, and if you need extra space afterward, it is quick and easy to open up and use for your extra purchases! The front pocket is also a useful place to store your important paperwork, tickets, and itineraries so you don't forget them!

Tips & Tricks

  1. Buy Multiple Bags

    The is such a versatile bag that it's a great idea to purchase more than one set! You can keep two or three in your car for when you're going on large shopping trips. It's also a good idea to store one at work for when you need to transport books and heavy items.

    Keeping a bag at home is useful for any time you need to carry heavy items around the house, do laundry, or when you go on spontaneous trips.

  2. Make Multiple Orders

    If you're interested in purchasing more than one set of InstaBags, it's a good idea to make two separate orders. Doing this will ensure that you're able to take advantage of the bonus offer twice! That means you'll have four InstaBags, two InstaBrellas, and two Insta Therma Coolers all for the low price of two InstaBags.


  • Wheel Strength

    From viewing the official infomercial, pictures, and website information it is questionable whether the wheels will be strong and durable enough to last a long time. They are meant to be convenient and fold easily, which probably also makes them less durable than some other bags on the market. Before using this tote for heavy items, it's a good idea to test the strength of the wheels by slowly increasing the weight. This will ensure that you do not put too much pressure on them and wear them down quickly.

Wise Advice

Do not buy Insta Bag online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.

Wise Advice

Do not buy Insta Bag online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.


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