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Incredi-Brella Incredi-Brella or Alternatives
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Incredi-Brella is a reverse opening umbrella which keeps you drier by comparison. Rather than the traditional opening of an umbrella up and out, this one does the opposite so that the water remains collected inside when it is closed. Collection of water inside keeps the water from getting on you, your car, or your floors. This is a safer alternative additionally, by keeping your floors slip proof and preventing the umbrella from breaking in the winds.

Incredi-Brella Incredi-Brella or Alternatives
Read Customer Reviews on

Total Cost Breakdown

The cost of Incredi-Brella is $19.99 plus $7.99 shipping. The special TV offer allows you to receive a second Incredi-Brella by paying an extra fee of $7.99 for a total price of $35.97.

Price is from As Seen on TV Commercial page:


  • Colors

    This incredibly unique umbrella design comes into colors, blue, or maroon.

  • Protection Against Weather

    It helps you against hail, rain, sleet, and snow.

  • Stay Dry

    You can get in and out of any door without ending up wet.

  • Prevent Leaks

    By opening inside out the design keeps you dry and holds all of the wetness inside so that it doesn't leak all over your floor.

  • Reverse Open Design

    It uses a state-of-the-art, reverse open designed to track water inside instead of on the user.

  • Car Stays Dry

    When you open it goes up skinny, then it opens out wide so that you can get in and out of any door or car without getting wet.

  • Easy to Use

    It is easier to use compared with traditional umbrella.

  • Ergonomic Handle

    It has an ergonomic easily used handles.

  • Two Inch

    It fits through a 2 inch car door.

  • Winds

    It can withstand tropical force winds.

  • Vents

    It is vented with a wind dispersing design.

  • Construction

    It has heavy-duty construction so that it doesn't bend or break.

How It Works

Traditional umbrellas make it impossible for you to stay dry. As you open or close them, you end up with a slipperiness of water all over the floor and all of your clothes. If the wind blows heavily your umbrella might break and leave you exposed to the elements. With a new design, the heavy duty, reversible umbrella is meant to keep you dry and pristine the whole time you're using it.

Its inside out action allows you to close it while all of the wet stays inside the folds and the wet part stays outside exposed to you. The water is then held inside of a rainproof cone until you decide to empty it into a sink or down the drain. This keeps you, your floors, and your furniture driving entire time. Rather than opening out and up like a traditional umbrella this one opens up and out. This allows you to get out of your car faster, easier, and dryer. What’s more, traditional umbrellas will snap or bend in the wind but this vented wind dispersing design allows it to withstand winds heading at 50 mph.

How it's Different from Competitors

Traditional umbrellas open out and up which then flings all of the water on you when you are getting in or out of a car door. Alternatively, this design opens up and out so that all of the water is captured deep inside. When you use this Inside Out technology it holds all of the rain inside the umbrella the entire time it is closed. This means that when you get into your car you can fold up the umbrella and get into your car. Then slide the umbrella through a 2 inch opening without allowing a great deal of rain to cover the inside of your car. The vented, double layer design keeps the water intact and allows it to slowly evaporate for a long period of time.


  • Other Options

    There are many alternatives to this particular design. The better brella is another popular design very similar to this one, also sold on line through as seen on TV advertisements. However, these are both knockoffs of a popular Kickstarter product which was called KAZBrella. This product had small delays from the time it was posted on kick starter to the time it was manufactured and produced. So, those delays allowed companies like these to produce knockoffs and try to make a profit before the original idea had a chance to hit the market.

    Additionally there are numerous inverted umbrellas online which have exactly the same design but usually have slightly different features or colors available. They are all about the same cost.

Positive Points

  • Inversion

    This design works has an inverted, or reverse open, umbrella. By opening in the opposite direction, downward, and closing upward, it allows you to get in and out of spaces without the normal Downpour of umbrella water infiltrating everywhere.

  • Car Exits

    If you are getting into your car after having been in the rain, closing in the opposite direction the rainwater that was sitting on top of your umbrella is maintained inside the bottom cone. This stays inside of the umbrella while you sit in the seat next to you. Then, when you decide to get out of your car and go back to your home or office, you open it. Do this by pushing it in the opposite direction all of that water that was once sitting on the outside just gets pushed back to the outside world yet again.

  • Drain

    This prevents the water from dripping all over you or your car. Once you get home, and you fold up the unit you can then take it over a drain or a sink. Then simply turn it on and watches all the collected water from the outside top of the umbrella comes out.

Negative Aspects

  • Wet Underside

    One of the biggest downsides is that if you open or close the umbrella while you were in the rain the underside of it can get wet. This will of course drip onto any surface or onto you. If you are going in and out of the rain repeatedly, water can get on the underside of the umbrella which then completely defeats the entire purpose of having it in the first place.

  • Cost

    The cost, comparatively, is a bit higher than other similar designs on the market with no apparent reason for that. With a higher cost and without the reasoning behind it, this might encourage customers to purchase competing products.

  • Colors

    There are only two colors available which. So, while they are very much boy and girl colors there is no neutral black color that most consumers would prefer. There are also no patterns available for any clear options which many consumers prefer.

  • Sizes

    There are not multiple sizes available which means that children, adults, and even pairs of individuals would have to contend with the same size. It would be much better if there were smaller sizes available or golf sizes but unfortunately this is not the case with any of the reversed umbrellas on the market.

Wise Advice

Do not buy Incredi-Brella online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.

Wise Advice

Do not buy Incredi-Brella online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.


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