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Floam is stretchy, squishy material that's been designed to allow kids to create fun objects to play with over and over again. You should be able to use it to make colorful objects such as animals, plants, boats, cars, and balls. When you're done playing with them, you can simply take them apart and use your Floam to create new items of your choice. This fun, squishy substance can also be used to decorate existing objects you have around your home.

Total Cost Breakdown

The cost of Floam is $19.95 plus $5.95 shipping. The special TV offer allows you to receive a second Floam by paying an extra fee of $0.00 for a total price of $25.90.

This price was obtained from the As Seen on TV commercial page which was taken offline due to Floam being discontinued. Floam may still be found for sale on Amazon or Ebay.

This price was obtained from the As Seen on TV commercial page which was taken offline due to Floam being discontinued. Floam may still be found for sale on Amazon or Ebay.

How It Works

A blob of Floam is made up of super-tiny beads that'll stick to each other, so you'll be able to stick them together in order to create almost any semi-solid, yet squishy and bouncy object. However, these beads will not stick to fabric or skin, which means you won't end up having to clean them off yourself, another person, your clothing or your carpet. There'll be virtually no mess for you to clean up after you're done using Floam since all you'll need to do is gather each color you have back up into its own sticky blob.


  • Comes in Various Colors

    A toy that only comes in one color can be boring, but fortunately, this moldable material comes in various colors, such as green, purple, red, orange and blue. Within each set of 10 containers of Floam, at least five of them will contain different colors. The wide color choice will enable any user to make more interesting objects than they'd be able to with just one or two shades.

  • Non-Toxic

    Although everyone should avoid ingesting this material (and keep their pets away from it), if ingestion were to accidentally occur, it is non-toxic and likely wouldn't harm you at all. Therefore, if you're a parent, you also won't need to be too worried if your child plops a piece or two in their mouth, which is quite common when kids play with clay-like substances.

  • Ball and Booklet Included

    To add to your fun, each package of 10 containers of Floam also comes with a small bouncy ball and an idea booklet. If you're not sure what to create with your new squishy stuff first, the idea booklet will give you many workable suggestions. It might give you ideas when it comes to color schemes, too.

  • Glow-In-The-Dark Upgrade

    When you obtain a set of Floam, you'll have the option of upgrading to the glow-in-the-dark version. This version will light up like a bulb after you've turned the lights out at night, and you may even choose to use a piece of it as a night light.

Positive Points

  • Makes a Good Gift

    A package of this sticky substance will make a good gift for almost any child on any occasion, regardless of their age or gender. If you're looking for a gift for a toddler, they may not be able to make as complex creations as older children can, but they'll likely have fun squishing this material between their fingers anyhow. If you're entertaining a group of children at a birthday party, and produce one of these sets as a gift, the kids may want to open it up and try it right away. That'll give you some time to relax!

  • Good For School Projects

    Parents who have kids in elementary school will probably find that Floam is suitable for some school projects, as an alternative to Play-Doh or modeling clay. If you've got to build any sort of landscape for a science or geography project, this substance will help you build a fairly realistic-looking one that'll stick together until you pull it apart yourself. If you were to use modeling clay or Play-Doh instead, your workstation might end up covered in flaky pieces, but this alternative substance is less flaky and more likely to stick together in larger pieces.

  • Will Jazz Up Ordinary Items

    Aside from using your Floam to create new objects, you'll also be able to use it to jazz up existing objects such as toys or the furniture in your room. If you coat the outside of an existing toy (such as a building block) with this material, you may find that it's much more bouncy than it was before. If you're decorating furniture, just keep in mind that this material may leave behind some residue that you might need to wipe off at a later date.

  • Good for Playing Pretend

    Most kids like to play pretend by themselves or with other children, and if they get tired of doing so with dolls, stuffed animals or other traditional toys, they can create new ones with Floam. It can be used to create new and different characters, tons of times, without losing its stickiness.

Negative Points

  • Won't Harden

    Similar substances such as clay and Play-Doh have the ability to harden when subjected to certain conditions, such as heat from an oven. With Floam, though, it appears that no matter what conditions it's subjected to, it'll stay soft, squishy and bouncy. In some cases, that'll be an advantage, but it can also be a disadvantage when a user wants to harden an item they've created into a more permanent object.

  • Painting It May Not Work

    On a related note, a lot of kids like to paint what they've made out of clay or Play-Doh, but painting this substance instead may not work. Since it probably won't harden under any circumstances, it would have to be painted when soft, and the paint might not stick to it very well.

Critical Advice

When you're done using this squishy material for a while, it's a good idea to try and get all your rolled-up balls into their original containers and seal them with the corresponding lids. Although this squishy substance may not dry out anyway, this is an excellent way of ensuring that it'll last as long as possible. If you can't roll up your colored balls small enough to get them inside their original containers, try and find some similar plastic containers with lids to store them in while they're not being used.


  • Don't Dunk In Water

    Nowhere is it stated that this molding material is waterproof, so you should never dunk it in water, as this might change its consistency and make it stop sticking together or bouncing. If you're carrying an object made from it while you're out in the rain, you should also make sure it stays as dry as possible. Storing it in a plastic bag or wrapping it loosely in plastic may prevent it from getting wet at all.

Save Money

Instead of getting your child a bunch of rubber or plastic toys in different shapes, or ones that represent different creatures, you can instead get a package of this sticky material. That way, they'll be able to make any toy they'd like with it. Plus, when they get tired of a particular toy, they can just turn it into something else instead of asking you to get them a new one at the store.

Wise Advice

Do not buy Floam online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.

Wise Advice

Do not buy Floam online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.


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