64% 9 votes
36% 5 votes


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Electra Straightening Brush is just like your regular hair brush that is used for straightening and styling the hair in a short amount of time. Needless to say, the product works with electricity but is highly energy efficient. It has bristles that get hot when the power is turned on. These heated bristles can then be run through the hair to make it perfectly straight, and to remove frizz if any. The best part? It doesn't damage your hair like other brushes do- thanks to the use of tourmaline that's completely hair-friendly.

Total Cost Breakdown

The cost of Electra is $139 and the shipping is FREE! This price was obtained from the As Seen on TV commercial page found at; however, the company has since ceased selling Electra and has taken down the website. Electra may still be found for sale on Amazon or Ebay.


  • It Can Dry Hair

    Electra Straightening Brush can dry hair very quickly. If you have to go out and have just washed your hair, using this brush will ensure that you have dry and styled hair in no time.

  • Simultaneous Drying & Styling

    The hair brush turns hot when it is turned on. This means that it styles hair even while it is drying them.

  • Perfectly Straight Hair

    The product makes hair perfectly smooth and straight. Your hair will be straightened while you are brushing it. It removes frizz from the hair.

  • Portable

    This brush is slim, so it can easily be packed and carried in a bag.

  • Temperature Setting

    Electra Straightening Brush comes with different temperature settings. You can choose between five settings ranging from 150 to 230 degree Celsius ( 300 to 450 degree Fahrenheit ).

  • Volume

    The brush gives volume to the hair, making it look thicker and healthier.

  • Works Fast

    This electric brush works very fast. Its bristles heat up in 30 seconds, and then it is ready to be used to straighten and style the hair.

  • Voltage

    The voltage that it works on is 110-220 volts.

  • Structure

    The hair straightening brush has an alloy base. Bristles are made of tourmaline, which is a metal that heats up very quickly. This metal is also good as a straightening agent because it gets evenly heated, meaning there will be no hot or cold spots on the brush. Even heating is very important to limit hair damage when hair is being straightened. Once hot, the tourmaline bristles remain so for some time, ensuring efficient and even hair straightening.

  • Durable

    The outside of the brush is made of hard plastic. This plastic is durable and will not get damaged easily.

  • Lcd Temperature Display

    This display has an LCD so you can adjust the temperature even in low light.

  • Wire Length

    It is 230 cm, which makes the brush convenient to use.


  • Fast

    This electric brush is especially designed to have a quick action. Therefore you can use it to style your hair even when you are running short of time.

  • 3-in-one

    The brush also saves time because you can use it to dry, straighten and style your hair all at the same time. It has the power of a hair dryer and the precision of a hair brush.

  • Less Hair Damage

    As the heating part is made of tourmaline, therefore, the chances that your hair will get damaged by this brush are quite less. Also, the tops of all the bristles heat evenly and remain heated for some time, ensuring further decrease in hair damage.

  • Long Lasting Effects

    Hair, once straightened by this hairbrush, remains heated for a long time. This means that once you style your hair, you are set for several hours and do not have to constantly check the mirror to see if your hair is coming undone.

Critical Advice

Although this electric hair brush causes less hair damage, yet hair damage cannot be completely avoided. Therefore it is advised to use this product with care. After prolonged daily use, hair can start to become brittle and dry.

Wise Advice

Do not buy Electra online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.

Wise Advice

Do not buy Electra online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.

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