Culler Beauty

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Culler Beauty is a foundation that automatically matches your skin tone when you apply it. This foundation pumps out as a white formula that looks like a cream, but when you apply it–the product adjusts its tint to your skin. The result is a flawless finish that doesn’t give the dreaded mismatched coloring of the face versus the neck. Furthermore, this foundation can match every skin tone, from the fairest to the darkest and everything in between.

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Total Cost Breakdown

The cost of Culler Beauty is $59.90 and the shipping is FREE!

Price is from As Seen on TV Commercial page:


  • Two Shades

    This foundation is only available in two shades. The official website claims that only these two shades are needed to automatically give you the perfect cover. It comes in “light, ” which is for skin tones that tend to burn easily and are fair. The “medium” shade is for those who have tans and dark skin.

  • Lightweight

    It’s a lightweight foundation that doesn’t look cakey or like you have a lot of makeup on. The company adheres to the trends of women wanting a “no-makeup” makeup look. Thus, the result is an airy layer that covers imperfections while maintaining a barely there feel.

  • Full Coverage

    While this is a lightweight foundation, it is also one that offers women full coverage. It supposedly covers all blemishes and acne scars, giving the illusion of flawless skin. Since it is a full-coverage product, it will help conceal any red patches or blotchy skin.

Save Money

Culler Beauty helps you save money by allowing you to forego the trial and error of finding the perfect shade. Additionally, even if you get tan or become paler–this foundation will still be able to match your skin tone. That means you can stop spending money on extra shades just in case yours changes due to the nuances of sun exposure.

Save Time

You can save time with this product since you won’t have to find ways to make a foundation match your skin. Women know the dreaded process–the realization that your face doesn’t match your neck… then placing foundation on your neck only to have it wind up on your clothes. Thus, women get to save time and skip all that with this foundation.

How to Use (Step by Step)

  1. Choose A Shade

    Figure out whether you need a light or medium shade. Those with neutral, yellow, or pink undertones can go with the lighter shade. Women who have honey or golden undertones can choose the medium shade.

  2. Pump Out Foundation

    Once your product arrives and you open the packaging, pump out a few dots onto clean fingers. You don’t need a lot of product–a little goes a long way. Remember, it will be white at first before you start blending it.

  3. Dot It Onto Skin

    Dot your skin with this foundation evenly across the face. Place the dots in areas like the cheeks, forehead, chin, nose and neck. The dots do not have to be large as they will be creating a thin film on your skin when smoothed out.

  4. Blend The Foundation

    Blend the product onto your skin like a lotion. Watch as it changes to match your skin tone. Make sure to also smooth out the dots you placed on your neck.

  5. Apply Additional Makeup

    Apply your other makeup products as usual. Since this is a foundation that blends well, you can skip any steps you normally do to make a foundation match your skin better. Other than that, your makeup routine can stay the same.


  • Very Dark Skin

    There are no examples of very dark skin on the official website. For those with skin that they consider darker than a medium, it is unclear whether or not this foundation will blend seamlessly. Fortunately, the company has many ways of contacting them to ask any questions on their site, including email and a customer care phone number.

  • Company Details Unclear

    This company’s Twitter has only been around since August 2020. There is no additional information available about them. However, on their Facebook page, their contact information has a Sheer Science email handle. Thus, they might be a brand under the umbrella of another company.

How It Works

This foundation self-adjusts its shade using small color beads. These tiny color beads release onto the skin as you blend them in. The result is a perfectly-matched foundation shade.

Positive Aspects

  • Developed In The United States

    For those concerned about jobs disappearing to overseas workers, this is good news. The company develops this product in the United States, employing those who intimately understand the customer base and their unique needs.

  • Not Tested On Animals

    The other good news is for animal lovers. This foundation is never tested on animals, according to the official website.

  • Easy To Reach

    Culler Beauty has many ways they can be reached for customer care. Aside from email and multiple phone numbers, they are also on many social media platforms. Their Twitter, Instagram and Facebook pages are all links at the bottom of their site.

Negative Aspects

  • Unclear Ownership

    Under their about page, their description makes no mention of who owns the company, how they started, or any other operational details. It is unclear what their mission statement or values are because the about page only mentions information about their products. While there is a press release about a donation underneath it, that press release makes no mention of Culler Beauty.

  • Not Vegan

    Though this company mentions they do not test their foundation on animals, they do not state that it is a vegan item. If it is not vegan, then that means there are animal products associated with it. Those who are conscientious about cruelty-free items that are also vegan will need to look elsewhere.

  • Unclear Manufacturing

    While the company states that this foundation has been developed in the United States, they do not mention where it is manufactured. Thus, it is unclear whether or not this item is also made in the states.

Tips & Tricks

  1. Try A CC Cream

    If you are looking for coverage that is even lighter than a foundation, try a cc cream instead. They utilize similar self-adjusting technology to match your skin tone and look even more natural. Plus, they are usually more lightweight and allow your birthmarks or distinguishing features to still be visible.

  2. Opt For A BB Cream

    Want even less coverage but with the benefit of covering up blemishes? That’s where BB creams shine. These creams offer the lightest coverage while still evening out skin tone. Of the three–BB creams, CC creams and foundations–BB creams look the most natural. However, they are still heavier than tinted moisturizers and can conceal redness and blemishes more thoroughly.

Wise Advice

Do not buy Culler Beauty online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.

Wise Advice

Do not buy Culler Beauty online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.


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