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Cinchy is the stylish, new bag that turns into a mat and helps you get organized in seconds flat. When you’re going out with your kids, you need a big bag for both your things and his things. Having a big bag can be a drag especially when you cannot find the things you need because everything is swimming inside. It won’t happen with Cinchy because there are pockets inside for all your things. And, what’s great with Cinchy is it opens up to a mat that you can use. When done, just cinch it up and you’re ready to go. Cinchy is great to have and you can use it anywhere.

The Claim

Cinchy is created by a mom and its award-winning design opens up and becomes a great, free mat with eight pockets for anything like toys, books and snacks. When you’re ready to leave, just pack everything away, cinch and go. Take Cinchy to sporting events to carry snacks and gear. Then, lay it down on the bleachers to keep comfy and dry. Use Cinchy for picnics at the park. It opens to a mat where you can sit and play. When it’s time to leave, just cinch and walk away. Cinchy makes a great travel or overnight bag and it’s perfect for kids’ sleepovers. Use Cinchy to carry your swim trunks, sunscreen and beach toys. In the beach or pool, use it as a comfy, protective seat. Cinchy transforms from stylish bag to useful mat and back again, in seconds. Use it for arts and crafts, for fitness classes, and it makes the ultimate baby play mat and diaper bag. Cinchy is machine-washable so clean up’s a breeze.

Total Cost Breakdown

The cost of Cinchy is $19.99 plus $7.95 shipping, for a total price of $27.94.

This price was obtained from the As Seen on TV commercial page which was taken offline due to Cinchy being discontinued. Cinchy may still be found for sale on Amazon or Ebay.

This price was obtained from the As Seen on TV commercial page which was taken offline due to Cinchy being discontinued. Cinchy may still be found for sale on Amazon or Ebay.

What is it?

The Cinchy is a cloth bag with a soft interior which can be turned into a mat in seconds. Once turned into a mat, it becomes 36 inches wide, and when it’s being used as a bag, the straps are 23-27 inches long. Inside, there are eight pockets made out of durable mesh, in which you can organize your essential items for the day. The versatile carryall comes in five different designs. 

How does it work? 

When being used as a carryall, the Cinchy looks just like a regular bag. However, due to its cinchable straps and soft materials, it can fold out into a comfortable mat in a jiffy. Just carry your much-needed items in its eight pockets to the park, beach, pool, or anyplace else you may be going, and then sit on it to keep your bottom free of water or dirt. 

How to use it: 

  1. Uncinch the straps so that the Cinchy is a mat, and lay it down on a flat surface. 
  2. Choose the items you want to carry in its pockets, and put them in, using whatever organizational scheme you like.
  3. Place any additional items that are fine to stay loose in the middle of the mat. 
  4. Pull the straps on each side to cinch them, until they’re pulled tightly enough to turn the mat into a bag.
  5. Put the straps over your shoulder and be on your way. 


  • Machine washable
  • Created by a mom, and great for diapers and other essentials for children, such as toys, snacks, and sunscreen
  • Eight different pockets help any user with organization 
  • Can be taken virtually anywhere, including on overnight trips
  • Keeps bottoms and supplies away from outdoor dirt and water
  • Due to the five different designs offered, all Cinchy bags do not look identical 

What makes it better than a standard tote bag?

First of all, many tote bags just contain one huge pouch, while the Cinchy helps you get organized by offering you eight sturdy pouches to divide your items between. Secondly, it’s machine washable, so you won’t have to pay hefty dry cleaning fees as you may need to for other bags. Perhaps most importantly, since it can perform double-duty as a mat, you won’t have to sit in the wet grass or sand, and end up with soiled jeans. By sitting on the Cinchy, you’ll also feel more comfortable when forced to sit on hard bleachers or cement at events. 

Why purchase it? 

Aside from reaping all the benefits outlined above, you’ll also be offered two free gifts when you purchase a Cinchy. These include the Cinchy Buddy, which is a bit smaller than the main bag, and waterproof. It’s good for snacks, drinks, and other things you absolutely don’t want to get wet. You’ll also be given a free makeup bag, which is even smaller than the Buddy, and comes in the same stylish designs as the main bag does. Once you have this trio, your carryall needs will certainly be covered, whether you’re travelling to the local park or to a hotel in the next city. 


Whether you’re a parent or just someone who wants to carry a bunch of stuff more easily, the Cinchy will make your days a lot easier. Although women love the Cinchy, they aren’t just for the female gender. A couple of the designs available look rather masculine, so if you’re a guy who’s into efficiency, you won’t want to miss out. 

Wise Advice

Do not buy Cinchy online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.

Wise Advice

Do not buy Cinchy online before searching Amazon.
- Alternatives or the same items are always available and sometimes at lower prices.


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Posted: 14 Jun 2015 Joel - (Denver, CO)

We Love This Product!

We found this Cinchy to be extremely useful. It's quick and easy to tote tons of crap around.

0 of 0 people found this review helpful.

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