Keratin Earth is the professional style straightening and smoothing system you can do yourself right in the comfort of your own home. Discovered in France and perfected by leading women beauty experts in the US, the Keratin Earth straightening and smoothing system is the talk of the beauty world.
Keratin Earth is unlike any other keratin product you’ve ever seen. Its innovative straightening formulation instantly transforms thick, unmanageable, frizzy hair into luxurious, silky-smooth hair and dull, lifeless, damaged hair into healthy, shiny, silky-smooth hair that will last for up to 30 days or longer. Keratin Earth is completely formaldehyde-free and contains no harsh chemicals. It is safe and gentle enough for all ages and hair types and will even seal and protect color-treated hair holding your original color and shine longer. Keratin Earth’s unique formulation of natural based ingredients is designed to safely repair and protect the proteins in your hair by forming a seal around every hair strand. It rejuvenates hair cuticles giving you healthy, frizz-proof, amazingly beautiful hair. After only one 30-minute treatment, your hair will remain straight, smooth and will hold a beautiful finish and feel for up to 30 days or longer. The Keratin Earth straightening and smoothing system is an easy-to-use, at-home, four-step process. Shampoo and rinse your hair with Keratin Earth Clarifying Shampoo. Apply the formaldehyde-free Keratin Earth Straightening Therapy. Then, apply the gentle Nourishing Mask. Lastly, use the Protein Conditioner. With a single 30-minute treatment, you’re ready to go with any style you choose. Unlike any similar product, with Keratin Earth, there’s no post-treatment waiting period.
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What is it?
Keratin Earth is a four-step hair straightening system with effects that last for 30 days or more. While it cant make curly hair pin-straight, it is capable of making your hair much straighter than before you apply it, and also adds volume, strength, smoothness, and shine. It contains mushroom extract and is formaldehyde-free, plus it works on nearly any type of hair, including colored or chemically treated (if you use deposit-only color on your hair, do a patch test first to see if it will work for you).
How does it work?
Keratin, a family of proteins which are important structural ingredients in human skin, hair, and nails combine with natural ingredients and other helpful proteins within the product. Through Versaplex™ technology, these ingredients all work together to protect and restructure your hair, making it strong and smooth. Their combined effects last for at least 30 days, after which another application can be performed.
How to Use It:
- Shampoo and rinse twice, using the Keratin shampoo, and towel dry.
- Apply the Keratin Straightening Therapy to one-inch sections, starting at the nape of your neck and applying from the roots to the ends.
- Leave the above product on for 20 minutes, and shampoo.
- Comb your hair and apply the Leave-in Conditioning Masque, leaving it for two minutes and then rinsing.
- Apply the Protein Conditioner and rinse.
- Blow-dry your hair until 90 percent dry, and then separate into one-inch sections. Use a one-inch flat iron to pass over each section.
- Makes hair smoother, shinier, and straighter for at least 30 days, if Keratin shampoo and conditioner are used
- Can use on nearly all hair types
- Products do not contain formaldehyde, but contain natural ingredients
- No chemical smell
- Will prolong life of both permanent hair dye and daily hairstyle
- Can wash hair immediately after using
- No grow-out period (immediately starts to wash out if you stop using Keratin shampoo and conditioner)
- Does not require the use of a 450-degree flat iron
- Are able to use other styling products and curl hair after using the system and rinsing
Why is it better than other styling products?
Some Keratin treatments, such as Brazilian ones, contain formaldehyde and other harmful chemicals, but Keratin Earth is formaldehyde-free and will not damage your hair. Unlike many other styling products, which are exclusively for certain types of hair, this formula will certainly work on any type besides that colored with deposit-only color. While many styling products require a 24-hour wait before washing, with this one you are able to wash or wet your hair in any way right after using it. You also will not need the heat from a 450-degree flat iron that many straightening products necessitate.
The best products offer a great deal of benefit without imposing a great deal of risk, and the Keratin Earth system is one of these. Even those users who already have straight hair can derive some benefit from the product, because its ingredients make all hair silky and shiny, and protect against future damage from excessive brushing and styling. Although its results may not last quite as long as those of a Brazilian treatment, the system does not pose the same risk of damage, either, due to its lower chemical content.
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